The Black Swan by Nassim Nicholas Taleb vs. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Black Swan by Nassim Nicholas Taleb

Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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