The Brand Gap: How to Bridge the Distance Between Business Strategy and Design vs. Ikigai: The Japanese Secret to a Long and Happy Life
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Ikigai: The Japanese Secret to a Long and Happy Life
Discover the secrets to a long, healthy, and fulfilling life with "Ikigai: The Japanese Secret to a Long and Happy Life" by Héctor García and Francesc Miralles. This insightful book delves into the Japanese concept of ikigai, or a "reason for being," which is believed to be a key factor in the remarkable longevity of the residents of Okinawa, a Japanese village known for having the world’s highest percentage of centenarians. Through interviews with these vibrant centenarians, the authors uncover how the principles of ikigai—where passion, mission, vocation, and profession intersect—contribute to their happiness and longevity. The book reveals the residents' daily practices, from their nutrient-rich diets and active lifestyles to their strong community bonds and purposeful work. "Ikigai" provides practical advice and tools to help readers discover their own ikigai, offering a blend of cultural wisdom and actionable steps towards a life filled with purpose, health, and joy. This bo...
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| Engaging and accessible writing style | 1 | |
| Motivating and thought-provoking | 1 | |
| Provides actionable advice on living a healthier life | 1 |
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| A lack of cited sources and references to back up claims | 1 | |
| Certain concepts and advice may seem repetitive | 1 | |
| Sometimes unfocused and strays from the main theme | 1 |
Frequently Asked Questions
'The Brand Gap' focuses on bridging the gap between business strategy and design, making it particularly beneficial for those looking to enhance their branding and marketing efforts. It provides a unified theory of brand-building that is essential for businesses. In contrast, 'Ikigai' emphasizes personal fulfillment and longevity through the Japanese concept of finding one's purpose. While both books offer valuable insights, 'The Brand Gap' is more suited for business professionals, whereas 'Ikigai' is aimed at individuals seeking personal growth and happiness.
'Ikigai' provides practical advice and tools for discovering one's purpose and enhancing personal well-being, making it a great resource for readers interested in improving their health and happiness. It includes insights from centenarians and actionable steps to incorporate ikigai principles into daily life. On the other hand, 'The Brand Gap' is more focused on branding strategies and may not offer the same level of personal well-being advice. Therefore, if you're looking for actionable personal development tips, 'Ikigai' is the better choice.
'Ikigai' is noted for its engaging and accessible writing style, making it a motivating and thought-provoking read. Readers often find it relatable and inspiring due to its focus on personal stories and cultural wisdom. In contrast, 'The Brand Gap' is more technical and may appeal more to those specifically interested in branding and marketing concepts. Thus, for a more engaging reading experience, 'Ikigai' is likely the preferred choice.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
'Ikigai: The Japanese Secret to a Long and Happy Life' by Héctor García and Francesc Miralles explores the Japanese concept of ikigai, or 'reason for being.' The book examines how this principle contributes to the remarkable longevity and happiness of the residents of Okinawa, a Japanese village known for its high percentage of centenarians. Through interviews with these centenarians, the authors reveal how practices such as nutrient-rich diets, active lifestyles, strong community bonds, and purposeful work contribute to their well-being. The book offers practical advice and tools to help readers discover their own ikigai and enhance their lives.
Pros of 'Ikigai: The Japanese Secret to a Long and Happy Life' include its engaging and accessible writing style, its motivating and thought-provoking content, and the actionable advice it provides on living a healthier life. However, some cons include a lack of cited sources and references to back up claims, certain concepts and advice that may seem repetitive, and moments where the book sometimes feels unfocused and strays from the main theme.
'Ikigai: The Japanese Secret to a Long and Happy Life' is written by Héctor García and Francesc Miralles. Héctor García is a Spanish author who has lived in Japan for many years and writes about Japanese culture. Francesc Miralles is a Spanish author and journalist specializing in psychology and spirituality.
'Ikigai: The Japanese Secret to a Long and Happy Life' offers practical advice and tools to help readers discover their own ikigai. This includes guidance on aligning passion, mission, vocation, and profession to find deeper satisfaction in everyday life. The book also shares insights into maintaining a nutrient-rich diet, leading an active lifestyle, fostering strong community bonds, and engaging in purposeful work.
