Confessions of an Advertising Man vs. The Black Swan by Nassim Nicholas Taleb

Confessions of an Advertising Man

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

The Black Swan by Nassim Nicholas Taleb

Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.

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    1.The Black Swan

    "The Black Swan" by Nassim Nicholas Taleb is a seminal work that explores the profound impact of rare and unpredictable events, termed "Black Swans." Taleb argues that these events, which are often overlooked or underestimated, have massive consequences on our world. He highlights the limitations of traditional forecasting methods and emphasizes the need for resilience and adaptability in the face of uncertainty. Blending philosophy, economics, and personal anecdotes, Taleb provides a compelling critique of our understanding of risk and uncertainty. This book is essential for anyone interested in risk management, economics, and understanding the unpredictable nature of our world.

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    2.Skin in the Game: Hidden Asymmetries in Daily Life

    Skin in the Game: Hidden Asymmetries in Daily Life is a nonfiction book by Nassim Nicholas Taleb, published in 2018. Taleb’s main point is pretty simple: people should share in the risks of the decisions they make. If you benefit from something, you should also face the downsides if things go wrong. He calls this having β€œskin in the game.” Without that, people can make reckless choices that hurt others while staying safe themselves. The book covers everything from politics and business to religion and everyday life. Taleb doesn’t hold back on criticism. He talks about how some policymakers and financial experts make decisions that affect millions but don’t suffer when those decisions backfire. He uses examples like bankers profiting during booms but getting bailed out during crashes. Taleb also goes after what he calls β€œIntellectual Yet Idiot” typesβ€”educated people who, in his view, complicate things and give advice without understanding real-world consequences. He argues that real knowledge comes from doing and risking something yourself, not just sitting in a classroom or writing articles. One part of the book dives into how stubborn minoritiesβ€”like people who strictly follow certain dietary rulesβ€”can influence the majority’s choices without even trying. There’s even a section where he talks about religion, saying that the idea of God taking human form (in Christianity) is the ultimate example of having skin in the game. Taleb’s writing style is direct, sometimes blunt, and he isn’t shy about calling out what he sees as nonsense. The book is part of his Incerto series, which looks at uncertainty and risk in modern life. Some people love his no-nonsense approach; others find him a bit too combative. Either way, Skin in the Game is about accountabilityβ€”if you play the game, you should be prepared to take a hit when things go south.

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    4.Fooled by Randomness

    "Fooled by Randomness" is a thought-provoking book by Nassim Nicholas Taleb that delves into the role of chance in our lives and how we often mistake random events for meaningful patterns. Through a mix of personal anecdotes, philosophical insights, and statistical analysis, Taleb explores how randomness affects the world of finance, business, and daily life. The book challenges readers to rethink their perceptions of success, failure, and the forces that drive outcomes. This book is ideal for readers interested in finance, probability, and the philosophical implications of randomness.

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    5.The Bed of Procrustes: Philosophical and Practical Aphorisms

    "The Bed of Procrustes" is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.

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    1.Antifragile: Things That Gain from Disorder

    "Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.

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    4.The Disaster Artist

    The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!

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    8.Sapiens: A Brief History of Humankind by Yuval Noah Harari

    The great thing about this book is that it takes a big-picture view of human history. It attempts to explain the main themes of human history without getting bogged down in the details. Sapiens also debunks many popular myths about human history, including the one that people today live happier lives and have better diets than our hunter-gatherer predecessors. It comes with an epilogue about the future of humankind in light of ever-accelerating technological progress. With the recent advances in AI it is more relevant than ever. If you're going to read one book on history this year, read this one.

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    2.The Design Of Everyday Things

    Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

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    4.The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

    The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a β€œcharismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: β€’ the new definition of brand β€’ the five essential disciplines of brand-building β€’ how branding is changing the dynamics of competition β€’ the three most powerful questions to ask about any brand β€’ why collaboration is the key to brand-building β€’ how design determines a customer’s experience β€’ how to test brand concepts quickly and cheaply β€’ the importance of managing brands from the inside β€’ 220-word brand glossary

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    40.AdCreative OS

    Create High Performing ads in under a minute Copy These Pre-Tested, Meta Optimized, Done-For-You Ad Creatives To Turbo Charge Your Ad Performance in Under a Minute

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    4.Mythos by Stephen Fry

    Greek myths retold by Stephen Fry. He is both the author and the narrator of this book. His wit and sense of humor come across in both the text and in the delivery. Plus, you actually get to learn Greek myths.

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    5.Barbarian Days by William Finnegan

    Barbarian Days: A Surfing Life is William Finnegan’s story about growing up obsessed with surfing. It’s not just about catching wavesβ€”it’s about a whole way of life that’s demanding, addictive, and sometimes dangerous. Finnegan started young, learning to surf in California and Hawaii, and kept chasing waves into adulthood, traveling through places like Fiji, Australia, Indonesia, and Africa. Along the way, he mixes adventure with self-reflection, talking about friendships formed in the water, the culture around surfing, and how it all fit with the timesβ€”especially during the social changes of the 1960s and '70s. The book isn’t just about the thrill of surfing; Finnegan dives into the technical side of waves and the patience it takes to master them. He’s honest about his youthful recklessnessβ€”like taking LSD before surfing a massive wave in Mauiβ€”and the risks that came with his travels, from malaria scares to navigating shady markets. Still, surfing pulls him along, even when he’s juggling a career as a war reporter and later, family life. At its core, Barbarian Days is an old-fashioned adventure tale mixed with a thoughtful look at what it means to be hooked on something so completely. Finnegan’s writing captures both the beauty and the grind of surfing, making you feel like you’re right there with himβ€”whether on a remote beach or paddling out into icy waves off Long Island.

@tomasz_fmΒ© 2023 Tomasz Stefaniak
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