Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

"Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.

Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.

The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!

"Project Hail Mary" is a space adventure story written by Andy Weir, the same guy who wrote "The Martian." It's about a man named Ryland Grace who wakes up on a spaceship with no memory of who he is or why he's there. He figures out he's on a mission to save Earth from disaster. The story follows him as he tries to remember his past and complete his mission, which involves a lot of science and problem-solving. Along the way, he meets an alien, and they form an unlikely friendship. The book is full of cool science stuff, suspense, and humor. It's like a mix of a mystery and a space adventure, with a lot of heart. The narration by Ray Porter is superb, with sound effects and excellent voice work.

Long Walk to Freedom is an autobiography by South Africa's first democratically elected President Nelson Mandela, and it was first published in 1994 by Little Brown & Co. The book profiles his early life, coming of age, education and 27 years spent in prison If you're new to South African history, as I was, this is a great starting point. Why not hear from the man who played a key part in it?

Greek myths retold by Stephen Fry. He is both the author and the narrator of this book. His wit and sense of humor come across in both the text and in the delivery. Plus, you actually get to learn Greek myths.

Barbarian Days: A Surfing Life is William Finnegan’s story about growing up obsessed with surfing. It’s not just about catching waves—it’s about a whole way of life that’s demanding, addictive, and sometimes dangerous. Finnegan started young, learning to surf in California and Hawaii, and kept chasing waves into adulthood, traveling through places like Fiji, Australia, Indonesia, and Africa. Along the way, he mixes adventure with self-reflection, talking about friendships formed in the water, the culture around surfing, and how it all fit with the times—especially during the social changes of the 1960s and '70s. The book isn’t just about the thrill of surfing; Finnegan dives into the technical side of waves and the patience it takes to master them. He’s honest about his youthful recklessness—like taking LSD before surfing a massive wave in Maui—and the risks that came with his travels, from malaria scares to navigating shady markets. Still, surfing pulls him along, even when he’s juggling a career as a war reporter and later, family life. At its core, Barbarian Days is an old-fashioned adventure tale mixed with a thoughtful look at what it means to be hooked on something so completely. Finnegan’s writing captures both the beauty and the grind of surfing, making you feel like you’re right there with him—whether on a remote beach or paddling out into icy waves off Long Island.

A book about the circadian rhythm. Apparently, it's really misunderstood, even by your doctor. Read this book to understand your body better. It helped me improve my sleep.

Modern healthcare is often reactive. This is part of the reason why preventative medicine is so key.

Discover the secrets to a long, healthy, and fulfilling life with "Ikigai: The Japanese Secret to a Long and Happy Life" by Héctor García and Francesc Miralles. This insightful book delves into the Japanese concept of ikigai, or a "reason for being," which is believed to be a key factor in the remarkable longevity of the residents of Okinawa, a Japanese village known for having the world’s highest percentage of centenarians. Through interviews with these vibrant centenarians, the authors uncover how the principles of ikigai—where passion, mission, vocation, and profession intersect—contribute to their happiness and longevity. The book reveals the residents' daily practices, from their nutrient-rich diets and active lifestyles to their strong community bonds and purposeful work. "Ikigai" provides practical advice and tools to help readers discover their own ikigai, offering a blend of cultural wisdom and actionable steps towards a life filled with purpose, health, and joy. This book is a valuable resource for anyone interested in enhancing their well-being and finding deeper satisfaction in everyday life.

"The Black Swan" by Nassim Nicholas Taleb is a seminal work that explores the profound impact of rare and unpredictable events, termed "Black Swans." Taleb argues that these events, which are often overlooked or underestimated, have massive consequences on our world. He highlights the limitations of traditional forecasting methods and emphasizes the need for resilience and adaptability in the face of uncertainty. Blending philosophy, economics, and personal anecdotes, Taleb provides a compelling critique of our understanding of risk and uncertainty. This book is essential for anyone interested in risk management, economics, and understanding the unpredictable nature of our world.

"Fooled by Randomness" is a thought-provoking book by Nassim Nicholas Taleb that delves into the role of chance in our lives and how we often mistake random events for meaningful patterns. Through a mix of personal anecdotes, philosophical insights, and statistical analysis, Taleb explores how randomness affects the world of finance, business, and daily life. The book challenges readers to rethink their perceptions of success, failure, and the forces that drive outcomes. This book is ideal for readers interested in finance, probability, and the philosophical implications of randomness.

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“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin

Ryland Grace is the sole survivor on a desperate, last-chance mission—and if he fails, humanity and the earth itself will perish. Except that right now, he doesn’t know that. He can’t even remember his own name, let alone the nature of his assignment or how to complete it. All he knows is that he’s been asleep for a very, very long time. And he’s just been awakened to find himself millions of miles from home, with nothing but two corpses for company. His crewmates dead, his memories fuzzily returning, Ryland realizes that an impossible task now confronts him. Hurtling through space on this tiny ship, it’s up to him to puzzle out an impossible scientific mystery—and conquer an extinction-level threat to our species. And with the clock ticking down and the nearest human being light-years away, he’s got to do it all alone. Or does he? An irresistible interstellar adventure as only Andy Weir could deliver, Project Hail Mary is a tale of discovery, speculation, and survival to rival The Martian—while taking us to places it never dreamed of going.

Through a narrative of personal experience and technical explanation, I unravel the complexities behind the scenes of ad networks like Bing. I share insights into how unsuspecting marketers can fall prey to sophisticated bot schemes that click on ads without any intent to purchase, explaining the financial and psychological toll such deceptive practices can take on individuals striving to make it in digital marketing. Deciphering the Code: How Ad Networks Manipulate Traffic: https://www.youtube.com/watch?v=u-FNb7nEZew

This is the only audiobook I've ever listened to lol. But it is a very interesting story about Elon, arguably the most interesting person alive.

A Gentleman in Moscow is a historical fiction novel by Amor Towles. It follows Count Alexander Rostov, a Russian aristocrat who, after the Bolshevik Revolution, is sentenced to house arrest in the grand Hotel Metropol in Moscow. Instead of being imprisoned in a cell, he’s confined to the hotel, which becomes both his cage and his world. The story spans several decades, starting in the 1920s and running through key moments of Soviet history. Most of it unfolds inside the hotel, which is no ordinary place—it's a bustling, self-contained universe. Rostov, who begins the story living in a lavish suite, is forced to move into a tiny attic room. Despite this fall from grace, he navigates his new life with wit and charm, forming friendships with the hotel staff, guests, and unexpected visitors. The book isn’t just about the Count’s personal journey—it’s also about how time changes people and places, how history creeps in even when you’re standing still, and how small acts of kindness and loyalty can shape a lifetime. The setting, the Metropol, is richly described, from fine dining rooms to back corridors. There’s a good bit about food, music, and Russian culture, and plenty of philosophical musings, but it never gets too heavy. At its core, the novel is about making the best of what life throws at you. The Count is an old-world gentleman stuck in a new world that wants to forget people like him. How he handles that—sometimes with grace, sometimes with stubbornness—is what makes the book compelling. It's quietly dramatic, occasionally funny, and surprisingly heartwarming, all without needing big action scenes.