David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

By Mathew Walker - We sleep 1/3 of our life yet understand so little about it...

A book about the circadian rhythm. Apparently, it's really misunderstood, even by your doctor. Read this book to understand your body better. It helped me improve my sleep.

Modern healthcare is often reactive. This is part of the reason why preventative medicine is so key.

"Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.

by Nassim Nicholas Taleb

by Haruki Murakami. In this book, Murakami shares his thoughts and experiences about running and writing. He talks about how he started running in his 30s and how it became a big part of his life. Running helps him think and gives him ideas for his writing. The book is like a diary where Murakami writes about his runs, the races he joins, and how running affects his life and work. He also talks about getting older and how that changes his running. The book is not just for runners but for anyone who enjoys a good story about trying hard and not giving up.

Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.

The great thing about this book is that it takes a big-picture view of human history. It attempts to explain the main themes of human history without getting bogged down in the details. Sapiens also debunks many popular myths about human history, including the one that people today live happier lives and have better diets than our hunter-gatherer predecessors. It comes with an epilogue about the future of humankind in light of ever-accelerating technological progress. With the recent advances in AI it is more relevant than ever. If you're going to read one book on history this year, read this one.

Sleep better, relieve stress, and find purpose with Presence - your total guide to well-being. Take the next step on your journey with proven practices for integrated and holistic self-care. For 20 years, we've been empowering millions of people to balance their bodies, revive their minds, and activate their spirits. Now, for the first time, you can easily access our expert knowledge in one easy to use app. Whether you’re new to meditation and mindfulness, or you're an advanced practitioner, find your peace on a path that suits you. Relax with our best meditations, self-care tools, tips, and practices for your well-being based on our unique wisdom and scientific research. With an extensive library of knowledge for your mind, body, and spirit, plus new meditations featured daily, Presence is specially designed to help you discover your best self. Transform your health & well-being by: - Learning how to meditate - Finding immediate relief from daily stressors - Discovering your unique you - mind, body & spirit - Going deeper on your journey to self-discovery and purpose Uncover a range of popular topics including: - Better Sleep - Stress & Anxiety Relief - Peace & Calm - Confidence, Purpose & Success - Health, Weight & Increased Energy - Relationships & Connection - Creativity & Consciousness - Personal & Spiritual Growth Chopra's complete guide to mind, body and spirit comes with: - Over 500 meditations and practices representing our best tools - A variety of well-being experts to guide your experience - 5, 10, 20 and 30-minute sessions to suit your needs wherever you are - Our most popular well-being challenges including our 21-Day and Journey to Well-being programs - A quiz to discover your unique mind-body type and receive personalized content designed for you - Daily recommended sessions to build your practice - Monthly new programs and collections - Personalized tracking to help you stay motivated and see your progress

"The Black Swan" by Nassim Nicholas Taleb is a seminal work that explores the profound impact of rare and unpredictable events, termed "Black Swans." Taleb argues that these events, which are often overlooked or underestimated, have massive consequences on our world. He highlights the limitations of traditional forecasting methods and emphasizes the need for resilience and adaptability in the face of uncertainty. Blending philosophy, economics, and personal anecdotes, Taleb provides a compelling critique of our understanding of risk and uncertainty. This book is essential for anyone interested in risk management, economics, and understanding the unpredictable nature of our world.

"Skin in the Game: Hidden Asymmetries in Daily Life" by Nassim Nicholas Taleb explores the importance of having personal risk in decision-making and the inherent asymmetries in everyday life. Taleb argues that true knowledge and ethical behavior come from having "skin in the game," meaning that one must have a stake in the outcomes of their actions. The book blends philosophy, politics, and economics to demonstrate how accountability and personal investment are crucial for fairness and effective decision-making. This book is ideal for readers interested in ethics, decision-making, and the importance of personal risk in achieving fairness and accountability.

"Fooled by Randomness" is a thought-provoking book by Nassim Nicholas Taleb that delves into the role of chance in our lives and how we often mistake random events for meaningful patterns. Through a mix of personal anecdotes, philosophical insights, and statistical analysis, Taleb explores how randomness affects the world of finance, business, and daily life. The book challenges readers to rethink their perceptions of success, failure, and the forces that drive outcomes. This book is ideal for readers interested in finance, probability, and the philosophical implications of randomness.

"The Bed of Procrustes" is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.

While training for the New York City Marathon, Haruki Murakami decided to keep a journal of his progress. The result is a memoir about his intertwined obsessions with running and writing, full of vivid recollections and insights, including the eureka moment when he decided to become a writer. By turns funny and sobering, playful and philosophical, here is a rich and revelatory work that elevates the human need for motion to an art form.

“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? That's something that anyone will be inspired to do after reading Jeff Tweedy's How to Write One Song. Why one song? Because the difference between one song and many songs isn't a cute semantic trick—it's an important distinction that can simplify a notoriously confusing art form. The idea of becoming a capital-S songwriter can seem daunting, but approached as a focused, self-contained event, the mystery and fear subsides, and songwriting becomes an exciting pursuit. And then there is the energizing, nourishing creativity that can open up. How to Write One Song brings readers into the intimate process of writing one song—lyrics, music, and putting it all together—and accesses the deep sense of wonder that remains at the heart of this curious, yet incredibly fulfilling, artistic act. But it’s equally about the importance of making creativity part of your life every day, and of experiencing the hope, inspiration, and joy available to anyone who’s willing to get started.

"Nicomachean Ethics," written by the ancient Greek philosopher Aristotle, is a foundational text in Western philosophy. This work explores the nature of ethical virtue and the path to a good and fulfilling life. Aristotle delves into concepts such as happiness (eudaimonia), virtue (arete), and the importance of practical wisdom (phronesis). The text is a detailed examination of how individuals can achieve moral and intellectual virtues through habitual practice and rational deliberation.

Six days ago, astronaut Mark Watney became one of the first people to walk on Mars. Now, he’s sure he’ll be the first person to die there. After a dust storm nearly kills him and forces his crew to evacuate while thinking him dead, Mark finds himself stranded and completely alone with no way to even signal Earth that he’s alive—and even if he could get word out, his supplies would be gone long before a rescue could arrive. Chances are, though, he won’t have time to starve to death. The damaged machinery, unforgiving environment, or plain-old “human error” are much more likely to kill him first. But Mark isn’t ready to give up yet. Drawing on his ingenuity, his engineering skills—and a relentless, dogged refusal to quit—he steadfastly confronts one seemingly insurmountable obstacle after the next. Will his resourcefulness be enough to overcome the impossible odds against him?