'South of the Border, West of the Sun' by Haruki Murakami offers a thoughtful exploration of memory and desire with engaging, well-developed characters. However, it has a slow-paced narrative and an ambiguous ending, and it is heavy on introspection. 'YOU are NOT so SMART' is a different genre altogether, focusing on cognitive biases and why people often make irrational decisions. The choice between the two depends on whether you prefer a literary, introspective novel or a non-fiction book on human psychology.

'South of the Border, West of the Sun' by Haruki Murakami is known for its engaging and well-developed characters, although some readers may find the narrative slow-paced. 'YOU are NOT so SMART' does not follow a traditional narrative structure as it is a non-fiction book that explores cognitive biases. If you are looking for an engaging story with deep character development, 'South of the Border, West of the Sun' would be the better choice.

'YOU are NOT so SMART' is more suitable for readers interested in psychology as it delves into cognitive biases and irrational decision-making. 'South of the Border, West of the Sun' is a literary novel that focuses on themes of memory and desire rather than psychological concepts.

'YOU are NOT so SMART' by David McRaney is a book that delves into the common misconceptions and cognitive biases that affect our everyday thinking. It explores why people often overestimate their intelligence and make irrational decisions.

David McRaney is an American journalist, author, and lecturer known for his work on the subject of cognitive psychology. He is best known for his book 'YOU are NOT so SMART' and its subsequent works, which explore the psychology behind human irrationality.

As of now, there are no user-generated pros and cons for 'YOU are NOT so SMART'. Generally, readers appreciate its insightful and humorous approach to cognitive psychology, while some may find its content repetitious or overly simplified.

'South of the Border, West of the Sun' is a novel by Haruki Murakami that tells the story of Hajime, a man who has reached middle age with a loving family and a successful career, yet feels incomplete. When a childhood friend reappears in his life, bringing with her a secret, his seemingly perfect existence starts to unravel. The book explores themes of memory, desire, and introspection.

Pros of 'South of the Border, West of the Sun' include its thoughtful exploration of memory and desire, as well as engaging and well-developed characters. Cons include a slow-paced narrative, an ambiguous ending, and limited action, with a heavy focus on introspection.