The Creative Act vs. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Creative Act
www.amazon.com/Creative-Act...“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
www.amazon.com/Brand-Gap-Di...The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
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Frequently Asked Questions
'The Creative Act' by Rick Rubin is a book that explores the essence of creativity and being. Initially intended to be a guide on how to create great works of art, it evolved into a broader examination of how to live a creative life. The book delves into the philosophical aspects of creativity, providing insights and reflections on how to harness one's inner creative potential.
Rick Rubin is a renowned music producer and co-founder of Def Jam Recordings. He has worked with a wide array of artists across various genres, including Johnny Cash, Beastie Boys, and Red Hot Chili Peppers. Known for his minimalist production style and profound influence on the music industry, Rubin has also ventured into writing, with 'The Creative Act' being one of his notable works.
'The Creative Act' touches on several key themes, including the nature of creativity, the importance of mindfulness, and the process of artistic expression. Rick Rubin emphasizes the significance of being present and open to inspiration, as well as the value of persistence and authenticity in the creative journey.
As of now, there are no user-generated pros and cons for 'The Creative Act'. However, readers may appreciate its deep philosophical insights and practical advice on creativity. Some may find its abstract nature challenging, depending on their expectations and familiarity with Rubin's style.
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
