"The Black Swan" by Nassim Nicholas Taleb is a seminal work that explores the profound impact of rare and unpredictable events, termed "Black Swans." Taleb argues that these events, which are often overlooked or underestimated, have massive consequences on our world. He highlights the limitations of traditional forecasting methods and emphasizes the need for resilience and adaptability in the face of uncertainty. Blending philosophy, economics, and personal anecdotes, Taleb provides a compelling critique of our understanding of risk and uncertainty. This book is essential for anyone interested in risk management, economics, and understanding the unpredictable nature of our world.

Skin in the Game: Hidden Asymmetries in Daily Life is a nonfiction book by Nassim Nicholas Taleb, published in 2018. Taleb’s main point is pretty simple: people should share in the risks of the decisions they make. If you benefit from something, you should also face the downsides if things go wrong. He calls this having “skin in the game.” Without that, people can make reckless choices that hurt others while staying safe themselves. The book covers everything from politics and business to religion and everyday life. Taleb doesn’t hold back on criticism. He talks about how some policymakers and financial experts make decisions that affect millions but don’t suffer when those decisions backfire. He uses examples like bankers profiting during booms but getting bailed out during crashes. Taleb also goes after what he calls “Intellectual Yet Idiot” types—educated people who, in his view, complicate things and give advice without understanding real-world consequences. He argues that real knowledge comes from doing and risking something yourself, not just sitting in a classroom or writing articles. One part of the book dives into how stubborn minorities—like people who strictly follow certain dietary rules—can influence the majority’s choices without even trying. There’s even a section where he talks about religion, saying that the idea of God taking human form (in Christianity) is the ultimate example of having skin in the game. Taleb’s writing style is direct, sometimes blunt, and he isn’t shy about calling out what he sees as nonsense. The book is part of his Incerto series, which looks at uncertainty and risk in modern life. Some people love his no-nonsense approach; others find him a bit too combative. Either way, Skin in the Game is about accountability—if you play the game, you should be prepared to take a hit when things go south.

"Fooled by Randomness" is a thought-provoking book by Nassim Nicholas Taleb that delves into the role of chance in our lives and how we often mistake random events for meaningful patterns. Through a mix of personal anecdotes, philosophical insights, and statistical analysis, Taleb explores how randomness affects the world of finance, business, and daily life. The book challenges readers to rethink their perceptions of success, failure, and the forces that drive outcomes. This book is ideal for readers interested in finance, probability, and the philosophical implications of randomness.

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

"Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.

Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.

by George Orwell an expedition into who people are and what life is

The great thing about this book is that it takes a big-picture view of human history. It attempts to explain the main themes of human history without getting bogged down in the details. Sapiens also debunks many popular myths about human history, including the one that people today live happier lives and have better diets than our hunter-gatherer predecessors. It comes with an epilogue about the future of humankind in light of ever-accelerating technological progress. With the recent advances in AI it is more relevant than ever. If you're going to read one book on history this year, read this one.

“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin

Greek myths retold by Stephen Fry. He is both the author and the narrator of this book. His wit and sense of humor come across in both the text and in the delivery. Plus, you actually get to learn Greek myths.

Barbarian Days: A Surfing Life is William Finnegan’s story about growing up obsessed with surfing. It’s not just about catching waves—it’s about a whole way of life that’s demanding, addictive, and sometimes dangerous. Finnegan started young, learning to surf in California and Hawaii, and kept chasing waves into adulthood, traveling through places like Fiji, Australia, Indonesia, and Africa. Along the way, he mixes adventure with self-reflection, talking about friendships formed in the water, the culture around surfing, and how it all fit with the times—especially during the social changes of the 1960s and '70s. The book isn’t just about the thrill of surfing; Finnegan dives into the technical side of waves and the patience it takes to master them. He’s honest about his youthful recklessness—like taking LSD before surfing a massive wave in Maui—and the risks that came with his travels, from malaria scares to navigating shady markets. Still, surfing pulls him along, even when he’s juggling a career as a war reporter and later, family life. At its core, Barbarian Days is an old-fashioned adventure tale mixed with a thoughtful look at what it means to be hooked on something so completely. Finnegan’s writing captures both the beauty and the grind of surfing, making you feel like you’re right there with him—whether on a remote beach or paddling out into icy waves off Long Island.

From wikipedia: Meditations is a series of personal writings by Marcus Aurelius, Roman Emperor from AD 161 to 180, recording his private notes to himself and ideas on Stoic philosophy. Meditations are worth reading if only to get a glimpse at the thoughts of a man who lived a life in truly extraordinary circumstances of being a Roman Emperor. It's surprising how relevant the themes of his diaries are two thousand years later.

The Republic is a Socratic dialogue, written by Plato around 380 BC, concerning the definition of justice, the order and character of the just city-state and the just man—for this reason, ancient readers used the name On Justice as an alternative title (not to be confused with the spurious dialogue also titled On Justice). The dramatic date of the dialogue has been much debated and though it might have taken place some time during the Peloponnesian War, "there would be jarring anachronisms if any of the candidate specific dates between 432 and 404 were assigned". It is Plato's best-known work and has proven to be one of the most intellectually and historically influential works of philosophy and political theory. In it, Socrates along with various Athenians and foreigners discuss the meaning of justice and examine whether or not the just man is happier than the unjust man by considering a series of different cities coming into existence "in speech", culminating in a city called Kallipolis, which is ruled by philosopher-kings; and by examining the nature of existing regimes. The participants also discuss the theory of forms, the immortality of the soul, and the roles of the philosopher and of poetry in society.

"Nicomachean Ethics," written by the ancient Greek philosopher Aristotle, is a foundational text in Western philosophy. This work explores the nature of ethical virtue and the path to a good and fulfilling life. Aristotle delves into concepts such as happiness (eudaimonia), virtue (arete), and the importance of practical wisdom (phronesis). The text is a detailed examination of how individuals can achieve moral and intellectual virtues through habitual practice and rational deliberation.

A book about the circadian rhythm. Apparently, it's really misunderstood, even by your doctor. Read this book to understand your body better. It helped me improve my sleep.

Discover the secrets to a long, healthy, and fulfilling life with "Ikigai: The Japanese Secret to a Long and Happy Life" by Héctor García and Francesc Miralles. This insightful book delves into the Japanese concept of ikigai, or a "reason for being," which is believed to be a key factor in the remarkable longevity of the residents of Okinawa, a Japanese village known for having the world’s highest percentage of centenarians. Through interviews with these vibrant centenarians, the authors uncover how the principles of ikigai—where passion, mission, vocation, and profession intersect—contribute to their happiness and longevity. The book reveals the residents' daily practices, from their nutrient-rich diets and active lifestyles to their strong community bonds and purposeful work. "Ikigai" provides practical advice and tools to help readers discover their own ikigai, offering a blend of cultural wisdom and actionable steps towards a life filled with purpose, health, and joy. This book is a valuable resource for anyone interested in enhancing their well-being and finding deeper satisfaction in everyday life.

In an engaging YouTube tutorial, the speaker presents a case study of their online coaching experience, emphasizing the "15-day business builder challenge" offered by legendary mocker. Initially skeptical about its low cost, the creator elaborates on how the product surpasses expectations, providing substantial value and catalyzing an expectation shift among users. The video further discusses the broader implications of setting price points in digital marketing, suggesting that a modest investment can lead to significant educational empowerment and reduced refund demands. The presentation concludes by inviting viewers to try the challenge themselves via a provided link and to subscribe for more insightful content. The Little Investment That Could: How $7 Opens Doors in Online Business: https://www.youtube.com/watch?v=L0tD-jGQ6O4

A profound narrative unfolds in the video as the speaker recounts his initial entanglement with misleading online money-making strategies, emphasizing the uselessness of quick-fix solutions like buying accounts and using proxies. A significant insight was gained when they turned to seasoned online marketers who advocated for a structured and genuine digital marketing education, steering the speaker away from the deceptive practices that initially trapped them. Leveraging Genuine Connections Over Superficial Strategies in Marketing: https://www.youtube.com/watch?v=yx47VOC7kfE

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