The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
"The Bed of Procrustes" is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Designwww.amazon.com/Brand...
Is 'The Bed of Procrustes' more thought-provoking than 'The Brand Gap'?
'The Bed of Procrustes' is designed to be thought-provoking, featuring concise aphorisms that challenge conventional thinking and critique modern society. In contrast, 'The Brand Gap' focuses on branding strategies and design principles, which may not evoke the same level of philosophical reflection. Therefore, if you're looking for deep, philosophical insights, 'The Bed of Procrustes' is likely to be more thought-provoking.
Which book offers a wider range of topics, 'The Bed of Procrustes' or 'The Brand Gap'?
'The Bed of Procrustes' covers a wide range of topics related to knowledge, science, wealth, and human behavior through its aphorisms. On the other hand, 'The Brand Gap' is focused specifically on branding and design strategies. Therefore, 'The Bed of Procrustes' offers a broader exploration of themes compared to the more specialized focus of 'The Brand Gap'.
Is 'The Bed of Procrustes' more suitable for casual reading than 'The Brand Gap'?
'The Bed of Procrustes' is a collection of aphorisms that can be read in short bursts, making it suitable for casual reading. However, it may feel fragmented due to its structure. 'The Brand Gap', while also a quick read, is more structured and focused on branding concepts. Depending on your preference for reading style, 'The Bed of Procrustes' may be more casual, but 'The Brand Gap' provides a more cohesive narrative.
What is 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design' about?
'The Brand Gap' is a book that presents a unified theory of brand-building, combining both strategic and creative approaches. It aims to help businesses create 'charismatic brands' that customers feel are essential to their lives. The book covers topics such as the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the importance of collaboration, the role of design in customer experience, and how to manage brands from the inside.
Who is the author of 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design'?
'The Brand Gap' is authored by Marty Neumeier, a renowned branding expert who has written several influential books on the subject. Neumeier has extensive experience in brand consulting and design, making him a credible voice in the field of branding.
What are the main topics covered in 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design'?
The main topics covered in 'The Brand Gap' include the new definition of brand, the five essential disciplines of brand-building, the changing dynamics of competition, the three most powerful questions to ask about any brand, the importance of collaboration in brand-building, the role of design in customer experience, how to test brand concepts quickly and cheaply, and the importance of managing brands from the inside.
What makes 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design' unique?
'The Brand Gap' is unique because it integrates both strategic and creative approaches to brand-building, rather than focusing on just one aspect. This holistic view helps businesses create more effective and charismatic brands. The book is also known for its concise and entertaining style, making complex concepts easy to understand in a short read.
How long does it take to read 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design'?
'The Brand Gap' is designed to be a quick read, taking approximately two hours to complete. Despite its brevity, the book is packed with valuable insights and actionable advice for brand-building.
What is 'The Bed of Procrustes: Philosophical and Practical Aphorisms' about?
'The Bed of Procrustes' is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.
What are the pros and cons of 'The Bed of Procrustes: Philosophical and Practical Aphorisms'?
Pros of 'The Bed of Procrustes' include its concise and impactful nature, its witty and thought-provoking content, and the wide range of topics it covers. However, a con noted by some readers is that it may feel fragmented.