Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

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“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin

Anders Larsson’s tutorial sheds light on navigating through deceptive offers on affiliate marketing platforms like OGAds and CPA Grid, highlighting the significance of reputation and genuine content over spammy tactics. His narrative, interspersed with personal anecdotes from experiences on Black Hat World, provides practical advice for marketers aiming to build sustainable and trustworthy digital identities. OGAds & CPAgrid Reviewed: What Works and What Doesn’t: https://www.youtube.com/watch?v=CsA4gqTnULE

Through a narrative of personal experience and technical explanation, I unravel the complexities behind the scenes of ad networks like Bing. I share insights into how unsuspecting marketers can fall prey to sophisticated bot schemes that click on ads without any intent to purchase, explaining the financial and psychological toll such deceptive practices can take on individuals striving to make it in digital marketing. Deciphering the Code: How Ad Networks Manipulate Traffic: https://www.youtube.com/watch?v=u-FNb7nEZew

The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!

Hajime has arrived at middle age with a loving family and an enviable career, yet he feels incomplete. When a childhood friend, now a beautiful woman, shows up with a secret from which she is unable to escape, the fault lines of doubt in Hajime’s quotidian existence begin to give way. Rich, mysterious, and quietly dazzling, in South of the Border, West of the Sun the simple arc of one man’s life becomes the exquisite literary terrain of Murakami’s remarkable genius.

BigSpy possesses a massive database that undergoes millions of data updates every day. Moreover, BigSpy's database covers some of the most crucial platforms highly regarded by advertising practitioners, such as TikTok, Facebook, and Admob. With its abundant filtering options, you can effortlessly find the advertising materials that best meet your needs and gain inspiration. The homepage analysis function enables real-time monitoring of competitors. In addition, BigSpy offers features like selected advertisements and creative rankings, further helping you pick out the most valuable advertising creativity and greatly enhancing your efficiency in finding advertising inspiration.

In a Tokyo suburb, a young man named Toru Okada searches for his wife’s missing cat—and then for his wife as well—in a netherworld beneath the city’s placid surface. As these searches intersect, he encounters a bizarre group of allies and antagonists. Gripping, prophetic, and suffused with comedy and menace, this is one of Haruki Murakami’s most acclaimed and beloved novels.

Toru, a serious young college student in Tokyo, is devoted to Naoko, a beautiful and introspective young woman, but their mutual passion is marked by the tragic death of their best friend years before. As Naoko retreats further into her own world, Toru finds himself drawn to a fiercely independent and sexually liberated young woman. Stunning and elegiac, Norwegian Wood first propelled Haruki Murakami into the forefront of the literary scene.