Confessions of an Advertising Man vs. BigSpy

Confessions of an Advertising Man

www.amazon.com/Confessions-...

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

BigSpy

bigspy.com/

BigSpy possesses a massive database that undergoes millions of data updates every day. Moreover, BigSpy's database covers some of the most crucial platforms highly regarded by advertising practitioners, such as TikTok, Facebook, and Admob. With its abundant filtering options, you can effortlessly find the advertising materials that best meet your needs and gain inspiration. The homepage analysis function enables real-time monitoring of competitors. In addition, BigSpy offers features like selected advertisements and creative rankings, further helping you pick out the most valuable advertising creativity and greatly enhancing your efficiency in finding advertising inspiration.

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