The 1960s produced many influential books that reflect the cultural and literary changes of the time. One standout title is 'Confessions of an Advertising Man' by David Ogilvy, published in 1963. This book is often regarded as the 'advertising bible' and offers insights into advertising, corporate ethics, and people management. It has been translated into 14 languages and remains a significant work for anyone interested in the advertising industry.
'Confessions of an Advertising Man' is considered important because it revolutionized the advertising industry with its pioneering ideas and inspirational philosophy. David Ogilvy, known as the 'father of advertising,' shares his insights on effective advertising strategies, corporate ethics, and office politics, making it a crucial read for marketers and business professionals alike.
The author of 'Confessions of an Advertising Man' is David Ogilvy, a prominent figure in the advertising world. He is celebrated for his innovative approaches to advertising and is often referred to as the 'father of advertising.' His work has had a lasting impact on the industry.
Books from the 1960s explore a variety of themes, including cultural upheaval, social change, and literary innovation. They often reflect the diverse experiences and perspectives of the time, addressing issues such as identity, politics, and the evolving landscape of society.
This list showcases notable books from the 1960s, a decade marked by cultural upheaval and literary innovation. These works reflect the diverse themes and styles that emerged during this transformative period in literature.
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
In his journal, Nobel Prize winner John Steinbeck called East of Eden “the first book,” and indeed it has the primordial power and simplicity of myth. Set in the rich farmland of California’s Salinas Valley, this sprawling and often brutal novel follows the intertwined destinies of two families—the Trasks and the Hamiltons—whose generations helplessly reenact the fall of Adam and Eve and the poisonous rivalry of Cain and Abel.
Toru, a serious young college student in Tokyo, is devoted to Naoko, a beautiful and introspective young woman, but their mutual passion is marked by the tragic death of their best friend years before. As Naoko retreats further into her own world, Toru finds himself drawn to a fiercely independent and sexually liberated young woman. Stunning and elegiac, Norwegian Wood first propelled Haruki Murakami into the forefront of the literary scene.
In his journal, Nobel Prize winner John Steinbeck called East of Eden “the first book,” and indeed it has the primordial power and simplicity of myth. Set in the rich farmland of California’s Salinas Valley, this sprawling and often brutal novel follows the intertwined destinies of two families—the Trasks and the Hamiltons—whose generations helplessly reenact the fall of Adam and Eve and the poisonous rivalry of Cain and Abel.
"Project Hail Mary" is a space adventure story written by Andy Weir, the same guy who wrote "The Martian." It's about a man named Ryland Grace who wakes up on a spaceship with no memory of who he is or why he's there. He figures out he's on a mission to save Earth from disaster. The story follows him as he tries to remember his past and complete his mission, which involves a lot of science and problem-solving. Along the way, he meets an alien, and they form an unlikely friendship. The book is full of cool science stuff, suspense, and humor. It's like a mix of a mystery and a space adventure, with a lot of heart. The narration by Ray Porter is superb, with sound effects and excellent voice work.
In his journal, Nobel Prize winner John Steinbeck called East of Eden “the first book,” and indeed it has the primordial power and simplicity of myth. Set in the rich farmland of California’s Salinas Valley, this sprawling and often brutal novel follows the intertwined destinies of two families—the Trasks and the Hamiltons—whose generations helplessly reenact the fall of Adam and Eve and the poisonous rivalry of Cain and Abel.
A Gentleman in Moscow is a historical fiction novel by Amor Towles. It follows Count Alexander Rostov, a Russian aristocrat who, after the Bolshevik Revolution, is sentenced to house arrest in the grand Hotel Metropol in Moscow. Instead of being imprisoned in a cell, he’s confined to the hotel, which becomes both his cage and his world. The story spans several decades, starting in the 1920s and running through key moments of Soviet history. Most of it unfolds inside the hotel, which is no ordinary place—it's a bustling, self-contained universe. Rostov, who begins the story living in a lavish suite, is forced to move into a tiny attic room. Despite this fall from grace, he navigates his new life with wit and charm, forming friendships with the hotel staff, guests, and unexpected visitors. The book isn’t just about the Count’s personal journey—it’s also about how time changes people and places, how history creeps in even when you’re standing still, and how small acts of kindness and loyalty can shape a lifetime. The setting, the Metropol, is richly described, from fine dining rooms to back corridors. There’s a good bit about food, music, and Russian culture, and plenty of philosophical musings, but it never gets too heavy. At its core, the novel is about making the best of what life throws at you. The Count is an old-world gentleman stuck in a new world that wants to forget people like him. How he handles that—sometimes with grace, sometimes with stubbornness—is what makes the book compelling. It's quietly dramatic, occasionally funny, and surprisingly heartwarming, all without needing big action scenes.
She has entered, she realizes, a parallel existence, which she calls 1Q84 —“Q is for ‘question mark.’ A world that bears a question.” Meanwhile, an aspiring writer named Tengo takes on a suspect ghostwriting project. He becomes so wrapped up with the work and its unusual author that, soon, his previously placid life begins to come unraveled. As Aomame’s and Tengo’s narratives converge over the course of this single year, we learn of the profound and tangled connections that bind them ever closer: a beautiful, dyslexic teenage girl with a unique vision; a mysterious religious cult that instigated a shoot-out with the metropolitan police; a reclusive, wealthy dowager who runs a shelter for abused women; a hideously ugly private investigator; a mild-mannered yet ruthlessly efficient bodyguard; and a peculiarly insistent television-fee collector.
In a Tokyo suburb, a young man named Toru Okada searches for his wife’s missing cat—and then for his wife as well—in a netherworld beneath the city’s placid surface. As these searches intersect, he encounters a bizarre group of allies and antagonists. Gripping, prophetic, and suffused with comedy and menace, this is one of Haruki Murakami’s most acclaimed and beloved novels.
Groundhog Day is a classic comedy film that has become synonymous with the time loop genre. Directed by Harold Ramis and starring Bill Murray, this 1993 movie follows the story of Phil Connors, a cynical TV weatherman who finds himself reliving the same day over and over again while covering the annual Groundhog Day event in Punxsutawney, Pennsylvania. As Phil navigates the repetitive day, he goes through a journey of self-discovery and personal growth, making this film both hilarious and heartwarming.
In his journal, Nobel Prize winner John Steinbeck called East of Eden “the first book,” and indeed it has the primordial power and simplicity of myth. Set in the rich farmland of California’s Salinas Valley, this sprawling and often brutal novel follows the intertwined destinies of two families—the Trasks and the Hamiltons—whose generations helplessly reenact the fall of Adam and Eve and the poisonous rivalry of Cain and Abel.
"Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.
What I Talk About When I Talk About Running is a memoir by Haruki Murakami where he talks about two things that define a big part of his life: running and writing. Murakami didn’t always plan on being a novelist. He was running a jazz bar in his twenties when, while watching a baseball game, he suddenly thought, “I could write a novel.” He gave it a shot, it worked out, and he eventually sold his bar to focus on writing full-time. But sitting at a desk all day, smoking and not moving much, wasn’t doing his health any good. That’s when he picked up running. For Murakami, running is more than just exercise—it’s part of his routine and, in a way, a metaphor for writing. Both take endurance. Both are long hauls where you push yourself day after day, even when you don’t feel like it. The book follows him as he trains for marathons, competes in triathlons, and grapples with the slow decline of his physical abilities as he ages. He talks a lot about acceptance—accepting getting older, accepting bad race times, and accepting that sometimes you just don’t do as well as you hoped. His attitude is basically: That’s life. You move on. The writing style is straightforward, like he’s just talking to you over a coffee. He doesn’t dress things up. Sometimes he rambles, mentioning things like cycling habits or going off on tangents about global warming. At one point, he describes running the original marathon route in Greece—sun blazing, salt stinging his eyes, everything uncomfortable. But through it all, there’s this calm acceptance. He’s not trying to convince anyone to run; he just shares what it means to him. By the end, what sticks isn’t just the running or the writing, but the way he embraces both the highs and the lows—the post-race blues, the joy of finishing, and the satisfaction of something as simple as a cold beer after a long run. It’s a book about effort, routine, and learning to keep going, no matter what.
Skin in the Game may be nice but The Black Swan is the OG Nicholas Taleb. Read this book to learn how to think and avoid biases and reread at least once very couple of years.
By Mathew Walker - We sleep 1/3 of our life yet understand so little about it...
"Project Hail Mary" is a space adventure story written by Andy Weir, the same guy who wrote "The Martian." It's about a man named Ryland Grace who wakes up on a spaceship with no memory of who he is or why he's there. He figures out he's on a mission to save Earth from disaster. The story follows him as he tries to remember his past and complete his mission, which involves a lot of science and problem-solving. Along the way, he meets an alien, and they form an unlikely friendship. The book is full of cool science stuff, suspense, and humor. It's like a mix of a mystery and a space adventure, with a lot of heart. The narration by Ray Porter is superb, with sound effects and excellent voice work.
In his journal, Nobel Prize winner John Steinbeck called East of Eden “the first book,” and indeed it has the primordial power and simplicity of myth. Set in the rich farmland of California’s Salinas Valley, this sprawling and often brutal novel follows the intertwined destinies of two families—the Trasks and the Hamiltons—whose generations helplessly reenact the fall of Adam and Eve and the poisonous rivalry of Cain and Abel.